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5 trends in logo design 2016

From the author: Web designers often like to predict trends on the Internet for next year. What about logo design? As the saying goes, the devil is in the details. And even seemingly small changes in the logo can greatly affect the growth of your brand. Some of the predicted trends are completely new. And today we will talk about 5 trends in logo design that are already observed in 2016.

Mono-Line Logos
Last year, we began to observe how line art is gaining momentum. This is because designers are still very fond of flat design, and it is switching to logos.

Mono-linear logos fully convey the meaning of their name. Logos are drawn in one line with constant pressure – as if the logo is drawn with a single thread or cord. The appearance of mono logos is extremely ascetic, nothing more, but with a bias towards the iconography popular on the Internet.

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Typically, such works look monotonous, giving the design clarity without unnecessary details. Mono-linear logos are very beautiful, they help create complex projects that can truly distinguish your brand from others.

These logos are not for everyone, they are suitable for some niches, but not for others. Projects with such logos have limitations on size compression. The example above will not work well on buttons.

I saw how such logos are used on the sites of food shops, small boutiques and salons. The design is extremely versatile and will suit any business.

A design with a century of history above proves that there is nothing new in using a logo inscription. In addition to Coca-Cola, one can recall CNN, McDonalds and Disney.

Los Angeles Rams American Football League Logo – First shown in January 2016

The inscription in a certain font acts as a visual symbol of the brand. By their nature, such logos are minimalistic, but extremely diverse in terms of placement, shape, color and other factors.

The plus of the inscriptions is that even if all companies decide to switch to such a design, they will all look different due to the desire for the visual identity of the logo with the site design.
If we compare the inscriptions with the usual graphic logos, the first ones help to remember the brand, transferring the design to the text. The fewer the centers of attention, the less distracted the user is.

Labels can be used on most websites, but in order for the logo to look really good, you will need to think it over: the specific format is to blame. If the examples above are something passing, then the inscriptions are almost always in fashion.

Negative space: don’t be afraid to be negative
Negative space has been very popular for several years, and especially now in the field of web design. And not surprisingly, this trend has shifted to logos.

Negative space in the design helps maintain balance and establish harmony between the elements used. It works especially well in logos consisting of several objects. Negative space gives the design more significance, even if you yourself did not want it.

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With this approach, you can create cool optical illusions. Experienced designers use negative space not only to maintain clarity, but also to create unforgettable designs that will set your project apart from others.

As with the inscriptions, the brand’s appearance does not matter when using negative space. How this trend will work for you depends on your creativity and willingness to experiment.

Two tones

A two-color design is already observed in 2016, and now it is moving to logos. We have already seen a couple of popular companies with this design.

Initially, double tones were used on websites with large backgrounds in the form of photographs, but soon the trend turned to color brand logos. The double color logo can speak for you. You can’t imagine the best time to try yourself in creating two-color logos: take two bright, popular colors and go.

Logo design will fulfill its main task, but at the same time, two colors will help to avoid overload. Target markets will be recognized faster, and the unique design will refresh the site.

In addition to the limit on the number of colors, this approach no longer has minuses regarding the brand logo. The trend is perfect for companies with compound names, or if the logo consists of two parts.


This year was marked by the transition to a unique authentic design that improves the user experience, and it is not surprising that the trend has spread to logos.

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