The history of web design: from the Stone Age to the era of modern technology
From the author: the development of web design, like the Internet, in our country fell on the 90s of the last century. Prior to that, the computer age reigned, it…

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Web design lessons from scratch. The basics of good design
From the author: I welcome you, dear reader. Starting your path as a web designer, you are sure to meet in great numbers various seminars, courses, guides, books and web…

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How to master web design and where to study as a web designer?
From the author: Good day, dear reader! In your opinion, is it possible to develop an artistic and aesthetic taste for someone who has never held a brush in his…

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6 signs of failed logos

Any organization, large or small, needs a logo to distinguish and set unique attributes. However, not every business makes a normal logo. There are a number of common mistakes when developing logos.

These mistakes not only drive us into the paint, but also lead to the loss of customers.

Let’s look at the six mistakes in logo design made by designers and businessmen, and what makes such a logo a failure.

1. Too simple or too complicated design
Simple logos are remembered better, but times are changing, and logo requirements are changing with it.
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Today, logos are conceptual and unique. The burger logo may well be missing the burger itself, and everything will be clear. Logos can be abstract. However, too much abstractness or complexity causes the opposite effect.

If the logo is too abstract and complicated to understand, it will not be remembered.

Take a look at the Nike logo. According to this study, this is the most recognizable logo in the United States. It is very simple, and despite the fact that it does not clarify the direction of the business, everyone knows it.

6 signs of failed logos

Avoid overly complex logos. Logos with a large number of details are not only poorly recognized, they are also difficult to print.

Common mistakes:

the design is too simple;

the design is too complicated;

The design does not print well.

2. Cheap design
There are many sites with free and cheap logo designs. Having cheaper here, you will spend money later. Businessmen often do not want to pay for a logo, but this error can lead to the closure of a business.

If you are not an expert in logo design, it is best to hire a professional. Some “lessons” may make it easier to create a logo, but you cannot control the most important thing.

Do not forget, you will get exactly what you paid for. You need to be ready to pay a decent amount for a good logo.

6 signs of failed logos

Logo tutorials and templates are monotonous and limit your choice.

A good logo costs around $ 250 on average. However, this does not guarantee good quality. The London Olympics logo cost over $ 500,000, but failed miserably.

Common mistakes:

use of online design tools;

self-creation of a logo;

work done by an amateur.

3. Poor quality images
It is important to use good quality images when creating logos. The quality should be good when reproducing the logo and printing. Image quality is of paramount importance, as logos are used everywhere (web and print), and even in different sizes.

The best solution is to use vector graphics. Such graphics are created in tools such as CorelDraw and Adobe Illustrator and displayed point by point with mathematical precision.

You can also use .JPEG images in pixels. Such images are usually of low quality and look cheap when printing on large banners.

We should pay attention to image quality, since visual consistency is important.

6 signs of failed logos

Common mistakes:

use of raster images;

Using watermarked images
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the use of images that print with lower quality.

4. Neglect of the brand
It is important to remember the brand when designing a logo. Do not forget that you are designing a design for the client, not for yourself.

Before proceeding with the logo design, you need to talk with the client. Ask the client about all the details: from color to brand position. The requirements should be clear and, ideally, set out on paper.

You can also use one of the many requirements management tools to better manage things.

6 signs of failed logos

The Adidas logo is designed as a sneaker. A unique font helps position the brand. A logo is not just an image. He tells a story and needs to effectively interact with customers.

Common mistakes:

misunderstanding of the target audience;

lack of understanding of the brand;

lack of dialogue with the client.

5. Too many effects
The logo may be multi-colored, but brute force with colors can lead to the opposite effect. Some of the most famous logos are generally black and white (Nike, Apple, etc.). However, in certain cases, colors play an important role.

For example, when creating a restaurant logo, it is necessary to use red, yellow, green and orange, because these colors cause a feeling of hunger. McDonald’s learned this lesson.

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