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5 new trends that will make your web designs even better in 2017

From the author: 2017 has already set the movement in some very interesting directions, as a result of which new trends in web design are starting to appear. This year we are waiting for a lot of visual trends that will change the face of web design and subtly affect the user experience. User experience is undoubtedly important, however, visual effects cannot be given second place in website design, since the emotional attractiveness of a design also affects whether the user remains on the site or not. In today’s article, I will briefly describe to you 5 visual trends that will help refresh your design in 2017.

1. Serif fonts
5 new trends that will make your web designs even better in 2017

For a time, sans-serif fonts dominated the web typography world. On our screens flaunted such beautiful fonts as Maven Pro, Futura and Helvetica Neue, they became a “must have” for a regular designer. However, serif fonts are again in fashion now (not only in their standard form, but also in more fun, modernized versions).

Before our eyes, in 2016 serif fonts gained popularity, more and more font designers began to develop modernized versions of serif fonts. Slab Tall X, Justus, and Novello fonts have changed the way we use serif fonts in web design.

Most of the trends arise in completely different environments, after which they spread to other environments. Below is an example of how a serif font, even before moving to web design, had a pretty strong impact on television.

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2016 gave us a mega hit, the series is very strange: the short opening of the Netflix series is a visual pleasure, and the serif font animated by red-neon lights is damn attractive. Interesting fact: the font in the title of the series was borrowed from several novels by Stephen King. The series uses a modified version of ITC Benguiat created by Ed Benguiat. Like so many other design trends, serif fonts can come into fashion after years or even decades.

5 new trends that will make your web designs even better in 2017

Did not hear about very strange things? Serif fonts were used in a pair of Oscar-winning films, such as a bear story, a room and a disgusting eight!

5 new trends that will make your web designs even better in 2017

2. Natural color palettes
5 new trends that will make your web designs even better in 2017

Pantone recently announced greenery as the color of 2017. Color symbolizes a new beginning, which is appropriate, given the current events in the world. Leatrice Eisemen, Executive Director of the Pantone Color Institute, said: “The greens burst in 2017 and gives us hope that society so lacks amid a difficult social and political situation.”

Natural and neutral tones will certainly replace the vibrant and sparkling colors of 2016. This does not mean that bright colors will not be used, but they certainly will not become the center of gravity in web design.

5 new trends that will make your web designs even better in 2017

Natural colors first came to light in 2016, you and I have observed this, especially in television shows. The walking dead and the world of the wild west are immediately remembered. In the walking dead, the palette was used to convey a dark atmosphere, while in the world of the wild west, natural colors were used, but with rich colors that fed the atmosphere of fantasy. You will be surprised to learn how much television affects our lives, how it affects what types of visual effects we will respond to.

Natural does not mean “brown” or “Greenery” from the Pantone website; colors can be mixed and selected. The trends in home decor in 2016 were largely riveted to natural color schemes and perfectly demonstrated how you can create attractive layouts without bright colors.

5 new trends that will make your web designs even better in 2017

3. Mega menu
5 new trends that will make your web designs even better in 2017

Slowly but surely, we observed death, or at least minimization of the hamburger icon. This icon helps free up space, but it can also create a barrier between the user and where he wants to go. Whether this trend will continue or go out of fashion remains a mystery. In 2017, desktop menus will change not only layouts, but will also increase in size. As the saying goes, “play big or go home,” and currently the mega menu has a great chance of becoming a trend.

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