text on them
From the author: Photoshop is still the favorite tool among web designers, and the right add-ons will make it even more powerful. To increase your productivity, save you time and nerves, we have selected several valuable resources for Photoshop, plugins and scripts. Some of them will accelerate the implementation of routine tasks so that you can pay attention to this work, while other tools will create a bridge between Photoshop and the code, and your layout designs will incorporate all the advantages of both worlds. All tools are free and work with Photoshop CC 2015, if the article does not specify something else. Continue reading
A bit of theory: the concept of logo efficiency
The main functions and capabilities of the logo have already been mentioned above. This small icon can produce a stunning result if it matches your business and appeals to your target audience.
In fact, the logo is a powerful tool for attracting new customers, as well as encouraging them to contact you again and again. They contact you, are satisfied with the product or service, remember you by the logo, and then return to you, rather than go to the competitor.
The result grows like a snowball. And if we will not question the quality of the goods or services offered by your company, then the quality and effectiveness of the logo is an additional and subordinate factor. It will allow you to achieve recognition of the target audience at a relatively low cost. Continue reading
From the author: I welcome you, friends! We continue to analyze the intricacies of professional web design, and today a very relevant topic is web typography. Unfortunately, many developers do not even know the very basics and rules of this area. Maybe they just don’t bother and don’t want to waste time on it, or maybe they don’t fully understand its meaning. In general, my goal is to convey to you that typography in web design is the foundation of the basics, and without it it will be very difficult to move on.
Typography and Newsletter
The purpose of any Internet resource is an information message to the target audience. What will visitors of your site pay attention to first of all? Of course, to the text! (Naturally, if he does not get messy advertising and a lot of stupid banners). The success of your project will ultimately depend on the text, and only on the text.
Let’s understand what typography in web design really affects. Continue reading