Blue is associated
From the author: the web designer has in his arsenal many tools for interacting with users using color. The combination of colors in web design is an effective marketing tool, however, it should be used very carefully so as not to get a tear-eye design that leaves users unpleasant sensations and shaky nerves.
This, of course, is an extreme example. The main idea of my article is that design should be not only functional and useful, but also emotionally attractive. To do this, you need to carefully consider the color palette of the site, which is a set of colors used in the development of web design.
The site’s color scheme is subject to quite serious requirements, since the combination of colors for web design will not only determine the look of your resource, but will also be associated with your brand on the Internet. Most sites have a palette of 2 to 4 colors, not counting black and white. Let’s try to figure out how to create the most attractive and effective combination of colors in website design. Continue reading