additional and subordinate
A bit of theory: the concept of logo efficiency
The main functions and capabilities of the logo have already been mentioned above. This small icon can produce a stunning result if it matches your business and appeals to your target audience.
In fact, the logo is a powerful tool for attracting new customers, as well as encouraging them to contact you again and again. They contact you, are satisfied with the product or service, remember you by the logo, and then return to you, rather than go to the competitor.
The result grows like a snowball. And if we will not question the quality of the goods or services offered by your company, then the quality and effectiveness of the logo is an additional and subordinate factor. It will allow you to achieve recognition of the target audience at a relatively low cost. Continue reading